A boutique NY agency.
Winning bigger pitches — but running on empty.
We spent four months with their whole team.
They won a major global pitch.
Here's what happened.
THE SITUATION
We worked with a fast-growing creative shop in New York. Their clients include global sneaker, athletic equipment, and drinks brands.
They were winning bigger clients and bigger briefs — but the team was stretched. AI felt promising but unclear, and they didn't know where to start.
They wanted to get faster and sharper without losing what made them good.
WHAT WE DID
Over four months, we took the whole agency through a mix of training, workshops, and consulting.
Two full-day, hands-on AI training sessions
A workshop to identify real workflow blockages
An audit of their tools, processes, and use cases
A clear roadmap for where AI would make a real difference
Production support, including AI-first video partners from our network
"It's already changed how I approach everyday tasks."
THE KEY INSIGHT
They came in thinking AI would help with creative output. The biggest gains were somewhere else entirely.
The areas that shifted most were new business speed, strategy and insight work, and the time lost to admin, proposals, and internal churn. Many of the insights went beyond AI altogether – surfacing wider blockers in how the business operated.
“One major global new business lead said it was the fastest they'd ever seen an agency get to know them and onboard. We won that pitch!”
— CEO & Founder
THE OUTCOME
AI moved from a side experiment to a core part of how the team worked every day.
After the training sessions, the team started using AI to get up to speed on new clients in hours rather than days — brand research, company background, category context. All done before the first meeting.
They also started testing strategic angles before committing to creative routes, and building stronger, more confident pitch responses.
Up to speed on brands and categories in hours, not days
Testing strategic angles before committing to creative routes
Stronger, more confident pitch responses
A shift in mindset. A shift in how the business works.
“After the Woolf & Hale AI workshops, I started using this stuff straight away. I used ChatGPT to support Adobe Audition training, then expanded into using it for image composition in client decks.”
“The biggest change for me was getting comfortable working conversationally with AI – rather than just Googling something and taking the first answer.”
Running fast but feeling stretched?
If your team is taking on more without a better way of working, we should talk.